Famu Branded Powerpoint Template

Famu Branded Powerpoint Template

style, publication & media style guide may 30 2018 .pdf¢  unit/general block logos 6...

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• STYLE, PUBLICATION & MEDIA GUIDE

• 2

  T A B L E O F C O N T E N T S

  OVERVIEW 3

  BRAND STYLE GUIDE 4

  FAMU's MOTTO, LOGOS AND SYMBOLS 4

  UNIT/GENERAL BLOCK LOGOS 6

  BRANDING RESOURCES 8

  DESIGN CONDUCTOR 8

  POWERPOINT TEMPLATES/PRESENTATIONS 8

  APPROVED VENDORS 8

  FAMU COLOR GUIDELINES 8

  TYPEFACES/FONTS 10

  SOCIAL MEDIA GUIDELINES 10

  PHOTOGRAPHY/IMAGERY 20

  PUBLICATIONS 21

  LICENSING AND SALES 23

  EDITORIAL STYLE GUIDE 24

  WEB STYLE GUIDE 31

  MEDIA GUIDE 33

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  O V E R V I E W Florida Agricultural and Mechanical University's (FAMU) distinction is not only grounded in how the University accomplishes its mission of advancing knowledge, resolving complex issues and empowering citizens and communities, but it is also centered on how well the institution presents itself to the world. Uniformity in style, writing, presentation and visual identity removes distractions, presents a clear message and serves to support FAMU's overall brand and reputation as a high-quality leader in higher education. The consistent implementation of this guide illustrates the University's commitment to excellence. All messages and materials produced by FAMU, its employees and affiliates must follow the conventions of standard written English, with careful attention to spelling, grammar, punctuation and high-quality visuals. The University's Style, Visual, Publication and Media Guide directs our branding, marketing, publications and media relations efforts. The practices and procedures outlined on the pages that follow govern how administrators, faculty, staff, students, vendors, volunteers, affiliate groups and organizations should use, communicate and promote the University's name, likeness and programs. This guide also outlines the correct and lawful use of the University's logos/iconography, colors, images and typefaces. The writing guidelines are based on the standards established in The Associated Press (AP) Stylebook along with the best practices of the communications industry. It also incorporates standards unique to FAMU, such as specifics about how to represent the University's name on first and subsequent references. Our guide is not intended to replace discipline-specific principles and style concerning academic papers and research documents. However, it has been developed for University-wide (including affiliates, vendors, contractors and partners) use whenever research and academic information are marketed, presented, promoted and subsequently distributed.

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  BRAND STYLE GUIDE F A M U ' s M O T T O , L O G O S A N D S Y M B O L S The University's official motto is "Excellence With Caring." Always use the official motto without altering or changing the wording. FAMU's logo is the heart of its visual identity and is used on all communications and marketing materials produced and approved by the Office of Communications. Using it uniformly not only supports recognition of FAMU and its distinction, but also helps the institution stand out and compete for the best students, faculty, staff and partners across the globe. The official University logos and wordmarks are trademarks of Florida A&M University. Their purpose is to evoke a visual identity with FAMU stakeholders and audiences through a consistent and uniform presentation of the University and to reinforce the collective value of the institution. Campus divisions, departments, offices, colleges, schools, programs, centers, institutes, student organizations/groups, vendors, contractors and affiliates/partners producing advertisements, videos, publications, visual promotions and all other marketing/informational materials that contain the University's name, graphic symbols, images or likeness must receive approval from the Office of Communications before printing, distribution or posting. Activities sponsored, co-sponsored or hosted by or at the University (and offsite), as well as its associated entities and partners, must also receive approval from the Office of Communications for the use of the University's graphic symbols, name and likeness. The University's logos/symbols give proprietary identification to FAMU; therefore, usage is restricted to officially recognized entities (i.e. departments, divisions, colleges, schools, institutes and centers) that properly use these guidelines. Direct support organizations (DSOs) and its members should only use the logo assigned and approved for them by the University via the Office of Communications. For example, the FAMU National Alumni Association has its own logo, approved by the University. Alumni chapters should contact the Office of Alumni Affairs to gain access and permission to use this logo. No affiliate, unit or organization may use a FAMU logo or its name without permission from the Office of Communications.

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  Personal, commercial or non-approved use of the official University trademarks, logos or its likeness is prohibited; this includes event posters/flyers, social media graphics, clothing, web spaces, various products, etc. Florida A&M University's symbols include the official logos and word marks covered in this guide. Individual unit logos that have not been approved or issued by the Office of Communications are not permitted. University units or affiliates who partner with external organizations or events, including memorandums of understanding, grants and the like, must seek the Office of Communications' approval before agreeing to share or allow use of the University's logos, images or other branded items with these entities. Florida A&M University does NOT approve or endorse the use of its marks in conjunction with distasteful designs or for the purpose of advertising products related to alcohol and tobacco, obscenity, illegal activities, firearms, religious or political associations, discriminatory practices, etc. It is an infringement of the University's trademark rights to create any artwork design or visual element that could cause public confusion due to the likeness or similarity of FAMU's trademarks. The copyright law of the United States (Title 17 U.S. Code) governs the making of photocopies or other productions of copyrighted material. The person reproducing the material is liable for infringement. THE SEAL The University seal is not to be used for general branding, marketing, communications and promotional purposes. It is restricted for use on official documents, such as diplomas, transcripts, legal documents, Board of Trustees reports, resolutions and proclamations, commencement and convocation documents and official University stationery (i.e. letterhead, business cards). The seal is only released by the Office of Communications and should not be downloaded or copied for any reason. It should not appear on websites, social media, documents, images, videos, apparel or any promotional product without approval from the Office of Communications. The presence of the seal authenticates publications as an official document from Florida A&M University. The Office of Communications must approve the use of the University's logos and seal at all times. Manipulated, edited or altered versions of the seal are unlawful. THE BLOCK LOGO MARK & IDENTITY SYSTEM This is the signature/general block logo that is the official representative logo of the University.

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  U N I T / G E N E R A L B L O C K L O G O S This is the standalone block logo that can be used as an alternative logo for marketing and identification purposes. This logo is used by the Office of Communications and may be used when appropriate by other campus entities with approval.

  This is the block logo assigned for use to all University divisions, departments and non-academic units.

  This is the block logo assigned for use to all University colleges and schools.

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  These versions of the block logo have been developed for official use by approved colleges, schools, centers, institutes, divisions and departments that wish to designate their names in the signature. Although the official FAMU block signature is preferred, these approved logos with designation may be used. The Office of Communications uses the standalone block logo and general signature logo. Each college, school, division or department should use the block logo with their attached name. It should not be cropped, edited or altered in anyway. Color variations of the logos in approved University colors/styles are available by contacting the Office of Communications at 850-599-3413 or submitting a request via the FAMU Communications web page. Unit-assigned block logos and the Florida A&M University text logo should only be used on publications, websites, paraphernalia and promotional/marketing material as approved by the Office of Communications. The Office of Communications must approve certificates, plaques, awards and other items bearing the University's logos.

  THE TEXT LOGO

  This is the only acceptable alternate logo/text mark that may be used with permission from the Office of Communications. It may not be reconstructed or altered in any way. The Office of Communications normally approves the use of the University text logo for special occasions and may grant other official campus units permission for its use by request and review based upon the subject matter of the item being produced.

  THE RATTLER HEAD LOGO

Famu Branded Powerpoint Template

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